PUMA Player Editions
During my time at PUMA Teamsport, I had the honor of contributing to exclusive editions tailored for renowned athletes such as Neymar Jr. and Luiz Suárez. These projects transcend typical designs, delving into the personal narratives and distinctive expressions of each athlete.
Neymar Jr’s creativity
Being creative isn’t always about the end results. It is more about the process of creating and fully being committed to that. Working on the FUTURE 23 Creativity pack 2.0 for Neymar Jr. was for me all about getting into the flow state.
Start blending out all the noise, stop overthinking and fully rely on your skills and trust your instincts. Creativity tends to happen in our most relaxed moments!
And in that state of creative flow nothing can stop you from reaching new goals.
Seeing these come to life is really exciting, especially as they have a personal story and style of my own.(Basically a MYDOGSCALLMEALEX x PUMA collab) 😝
But it all starts and ends with an inspiring and supportive team:
@hek.lab on the shells (Design)
@royahojati with the vocals (Col/Materials)
@philipp_dorsch Producer (Development)
Florian Nemetz Director (PLM)
@kenanmediz supporting bass
500 GOALS FOR LUIS SUAREZ
Against Getafe in 2021 Luis Suarez scored his 500 career goal and reaches a well earned legend status. As a key asset player for the brand we celebrate with him and honour this moment with a special boot design. Inspired by his nickname "El Pistolero" and the assumption he must have scored a goal with every part of his boots, we created this circular target graphic.
Designer: Thomas Macé
Manager: Florian Nemetz
Color/Material: Roya Hojati
Graphic: Alex Engel
graphic design - footwear - story concept (Fall 2021)
